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5 Books for Women Entrepreneurs |
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Extracts from an article by Alexa Vaughn, published on Entrepreneur.com
FROM PREPARING THE kind of business you want to run to fine-tuning your image and conflict management style, the inspiring stories and advice offered in the following five books will help women entrepreneurs take their businesses to the next level (even if it's just the first).
The Boss of You: Everything a Woman Needs to Start, Run and Maintain Her Own Business (Seal Press, 2008)
By Emira Mears and Lauren Bacon
Who should read it: First-time women entrepreneurs who like the idea of starting small and working with people they know.
Why this book stands out: Few business books have the courage to go for the humble angle that this one does. Before creating their startup, Raised Eyebrow Web Studio, authors Mears and Bacon noticed that every business book "seemed to assume that every businessperson was pushing for big growth, plenty of staff and massive profits."
Because it doesn't give the mainstream "grow big and fast" message on business, the book offers unconventional advice on running a business where every aspect of it is close to your heart.
Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business (Ten Speed Press, 2008)
By Karin Abarbanel and Bruce Freeman
Who should read it: Women preparing themselves for the psychological and emotional strains of starting a business.
The Art of War for Women: Sun Tzu's Ancient Strategies and Wisdom for Winning at Work (Currency Doubleday, 2007)
By Chin-ning Chu
Who should read it: Women ready to declare war on their greatest problems--not through brutality, but through determining the most efficient way of gaining victory with the least amount of conflict.
Why this book stands out: Chu takes lessons from one of the world's most time-honored books on strategy, Sun Tzu's The Art of War, and applies it to the lives of multitasking women.
Career and Corporate Cool : How to Look, Dress, and Act the Part--at Every Stage in Your Career (John Wiley and Sons, Inc., 2007)
By Rachel C. Weingarten
Who should read it: Those who know how important image is, but don't really know how to maintain it appropriately through the different roles and stages of life.
Why this book stands out: Weingarten humorously acknowledges how confounding it is to maintain an appearance that benefits us through all of life's personal and professional transitions.
The Girl's Guide to Building a Million-Dollar Business (AMACOM, 2008)
By Susan Wilson Solovic
Who should read it: Women ready to confront their fears of taking their business ambitions to the next level.
Why this book stands out: Today twice as many men run million-dollar businesses as women--and Solovic, CEO of Small Business Television, gives a thorough explanation as to how women can even out the playing field.
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